Heidi Bullock — Chief Marketing Officer, Tealium
Published:
Data that they collected within 30 seconds was more telling than data they collected on key buyers over 10 years.
What does Heidi Bullock say on The Agile Brand with Greg Kihlström?
Heidi Bullock, Chief Marketing Officer, Tealium, says: CMO Heidi Bullock discusses how marketing leaders can navigate uncertainty in digital advertising by prioritizing first‑party data, real‑time analytics, and agile practices to maximize ROI. She emphasizes the value of immediate signals over long-term historical datasets, highlights server‑side Conversion API for clearer matching and optimization, and advocates choosing technology vendors that act as trusted advisors to accelerate implementation and improve outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Heidi Bullock. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/heidi-bullock-data-that-they-collected-within-30-seconds-was-more-telling