Eric Brackmann
Head of Commerce Media at Koddi
Expert insights
- Commerce media is not a uniform, one-size-fits-all thing. There are vertical-specific things that need to be considered within each one of those categories. So the channels that...
- AI empowered by first party data is about driving better experiences for everyone in the ecosystem…consumers benefit from more relevant ads at the right time…advertisers and ope...
- The industry is definitely moving towards outcome-based metrics. Like what are the things that we’re actually looking to drive from a business perspective versus just measuring ...
- Speed, adaptability, be agile, have that bias for action are the things that make people successful…as the definitions change, as the players change, as the industry changes, th...
- Success in commerce media is not about replicating the strategies of giants like Amazon but rather about forging your own path, one that aligns with your brand’s unique strength...