Eric Brackmann — Head of Commerce Media, Koddi
Published:
Success in commerce media is not about replicating the strategies of giants like Amazon but rather about forging your own path, one that aligns with your brand’s unique strengths and customer base.
What does Eric Brackmann say on The Agile Brand with Greg Kihlström?
Eric Brackmann, Head of Commerce Media, Koddi, says: This interview with Eric Brackmann, Head of Commerce Media at Koddi, examines the maturation of commerce media and how brands should respond. Brackmann discusses the need for vertical-specific strategies, the synergistic role of AI and first-party data in improving customer experiences and operational efficiency, a shift toward outcome-based measurement beyond ROAS, and the importance of speed and adaptability in a rapidly changing commerce media landscape.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Brackmann. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-brackmann-success-in-commerce-media-is-not-about-replicating-the-strat