Emily Ward
VP of Global Marketing at Turnitin
Expert insights
- You have to honor both the heritage of the brand and the nuances of every market. It won’t work without both.
- AI can help us amplify our stories, but we’re the brand stewards—not the technology.
- AI should accelerate marketing, not replace it.
- Every touchpoint is a chance to deliver value. You need to show up consistently, with clarity, across every stage of the journey.
- The goal isn't more content—it's better content, faster.