Emily Ward — VP of Global Marketing, Turnitin
Published:
AI should accelerate marketing, not replace it.
What does Emily Ward say on The Agile Brand with Greg Kihlström?
Emily Ward, VP of Global Marketing, Turnitin, says: This episode features Emily Ward, VP of Global Marketing at Turnitin, discussing how to scale a trusted education brand globally while preserving local relevance through in-region teams, clear guardrails, and sales feedback loops. She also outlines responsible use of generative AI—using it to accelerate ideation and formatting while keeping humans as final arbiters—and stresses consistency, testing culture, and clear measurement as essentials for scalable, trustworthy marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Emily Ward. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/emily-ward-ai-should-accelerate-marketing-not-replace-it