Chris Taylor
Head of Brand Experience at DDN
Expert insights
- Our brand was, I guess you could say, factually accurate, but strategically not aligned. So that was a big problem. So really the conviction, you know, that, that we had became ...
- An archetype, you know, focuses more on the operational aspect of a brand. They tell you how to make decisions, which is really helpful, whether they’re large or small… They’re ...
- …the best measurement of a design system success is probably when people start to fight to use it. And they don’t fight against it… If our systems are slower, if our work is not...