Chris Taylor — Head of Brand Experience, DDN
Published:
…the best measurement of a design system success is probably when people start to fight to use it. And they don’t fight against it… If our systems are slower, if our work is not as good or it’s uglier than maybe what someone could do on their own in the field, then I’ve got a problem. And so our system needs to make them look good and be and make them have advocates.
What does Chris Taylor say on The Agile Brand with Greg Kihlström?
Chris Taylor, Head of Brand Experience, DDN, says: This interview with Jenna Kennedy (The Office of Experience) and Chris Taylor (DDN) explores shifting brand systems from prescriptive rulebooks to conviction‑driven, operational frameworks. They discuss diagnosing strategic misalignment, using archetypes (the Creator) as decision filters, and designing tools that the field wants to adopt. The conversation emphasizes leadership's role in installing judgment, not policing, and building systems that make brand‑consistent work faster, easier, and more defensible across decentralized teams.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Taylor. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-taylor-the-best-measurement-of-a-design-system-success-is-probably