Chris Golec
Founder & CEO at Channel99
Expert insights
- Clicks feel good for marketers — like paid search, where you only pay for clicks — but 85% of those are from people or companies that will never buy anything. Clicks are probabl...
- I'm willing to bet that the majority of a B2B marketer's traffic gets thrown into 'direct' — they probably saw an ad, read a white paper or did something else and then came to t...
- Marketers care about MQLs, but CFOs, CROs and CEOs don't — they care about pipeline and whether there's sufficient pipeline to hit revenue targets. What they want to know is the...