Chris Golec — Founder & CEO, Channel99
Published:
Clicks feel good for marketers — like paid search, where you only pay for clicks — but 85% of those are from people or companies that will never buy anything. Clicks are probably 10% of the signal online, so you have to capture not only what's happening on your website but what's happening off your website.
What does Chris Golec say on B2B Agility with Greg Kihlström?
Chris Golec, Founder & CEO, Channel99, says: This interview with Chris Golec, Founder & CEO of Channel99, explores the limitations of click-centric measurement in B2B marketing and the concept of the ‘dark funnel’ where most influence happens offsite and without tracked clicks. Golec argues for AI-powered view-through attribution and account-level measurement to reveal hidden signals, better allocate budget by pipeline influence per dollar, and shift marketing conversations with the C-suite toward measurable business outcomes.
From: B2B Agility with Greg Kihlström
Cite as: Chris Golec. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-golec-clicks-feel-good-for-marketers-like-paid-search-where-you