Carey Cockrum
Director of Consulting at Cella
Expert insights
- Consumers are moving at the same speed that our technology is. They expect to be known faster… they want things to show up where they are.
- AI can’t replace what we do. The human element is vital. What it does is serve things up faster.
- It’s the new word of mouth. Real people demonstrating real products in real time.
- Consumers are shopping all the time now. They want to avoid stress, they want to get ahead, and they want what’s trending—now.
- Retailers are stretching the season. Black Friday doesn’t start the day after Thanksgiving anymore. It starts when the consumer is ready.
- You’ve got to keep reading, evolving, and pushing. If trends pass, you need to be able to shift fast—or extend what’s working even further.