Carey Cockrum — Director of Consulting, Cella
Published:
You’ve got to keep reading, evolving, and pushing. If trends pass, you need to be able to shift fast—or extend what’s working even further.
What does Carey Cockrum say on The Agile Brand with Greg Kihlström?
Carey Cockrum, Director of Consulting, Cella, says: Carey Cockrum of Cella discusses how retail marketing must shift from reactive campaigns to predictive, data-driven strategies that use AI to accelerate decisions, personalize experiences, and integrate social platforms as commerce ecosystems. She emphasizes speed, continuous trend monitoring, and extending the planning horizon (including earlier holiday preparation) so brands can anticipate demand and act in real time.
From: The Agile Brand with Greg Kihlström