Andrew Frawley
CEO at Data Axle
Expert insights
- There’s a couple of different dimensions to identity resolution. There’s sort of what most brands have already accomplished, is sort of...terrestrial data identity resolution wh...
- Historically, people have either marketed to people as consumers based on their consumer identity or persona, or professionally based on their business persona. We think you nee...
- There has been a tendency over the years for marketers to say, 'I want more data. Just give me a bigger audience.' And I think now the sort of pendulum needs to swing back to, '...
- I think as we see more traditional predictive analytics come together with Gen AI, there’s an opportunity to really take all the promises of digital marketing, one-to-one market...