Andrew Frawley — CEO, Data Axle
Published:
I think as we see more traditional predictive analytics come together with Gen AI, there’s an opportunity to really take all the promises of digital marketing, one-to-one marketing, whatever sort of name you want to put on it. We’re actually doing that now and doing it on an omni-channel basis, not a multi-channel basis where each touch has the context of the prior touch.
What does Andrew Frawley say on The Agile Brand with Greg Kihlström?
Andrew Frawley, CEO, Data Axle, says: This interview with Andrew Frawley, CEO of Data Axle, examines identity resolution as the foundational capability for agile, omnichannel marketing. Frawley outlines three dimensions of modern identity—terrestrial, digital, and the full person—argues for unifying B2B and B2C personas, and calls for a shift from data volume to high-quality, ethically sourced data. He also describes the convergence of predictive analytics and generative AI once a robust identity spine is in place.
From: The Agile Brand with Greg Kihlström
Cite as: Andrew Frawley. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/andrew-frawley-i-think-as-we-see-more-traditional-predictive-analytics-come