Reliability Statistics

52% of consumers feel financially secure, a 3-point decline in two years — Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty (Qualtrics, 2026)
Financially insecure customers' likelihood to trust a business drops by nearly 7 points when facing budget constraints — Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty (Qualtrics, 2026)
Consumers 45-59 years old have seen a 6.5-point decline in financial well-being — Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty (Qualtrics, 2026)
Financially insecure consumers show a -3.7 point difference in motivation to switch brands for better prices — Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty (Qualtrics, 2026)