Captioning Statistics
- 80% of viewers use captions at least sometimes — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 42% report frequent or constant use of captions — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 36% of viewers pay more attention to advertising when captions are active — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 81% of respondents reported no hearing difficulties — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)
- 60% of French viewers cite multitasking as their top reason for using captions — XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement (XR, 2026)