Ai Adoption Statistics — Page 4 of 5
- 40% of adults aged 65+ never use AI and 44% of that group report not knowing when or how to use AI. — Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing (Shift, 2026)
- 63% of buyers reported using AI at some point in their buying process. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 94% of buyers who used AI to research a purchase still fact-checked the information. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 47% of buyers reported trusting online resources, including AI-generated content, less than they used to. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 83% of buyers shortlisted three or fewer products during their evaluation process. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 67% of buyers ultimately purchased their first choice from their shortlist. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 96% of CMOs prioritize AI adoption — Digital Report: When Machines Make Marketers More Human (Contentful, 2025)
- 65% of companies are making meaningful investments of $100,000 or more in AI-related marketing tools — Digital Report: When Machines Make Marketers More Human (Contentful, 2025)
- 89% of marketing teams actively implement AI tools today — Digital Report: When Machines Make Marketers More Human (Contentful, 2025)
- 48% of organizations cite security concerns as a barrier to AI deployment — Digital Report: When Machines Make Marketers More Human (Contentful, 2025)
- 58% of European marketers are testing AI tools selectively with a defined plan — Digital Report: When Machines Make Marketers More Human (Contentful, 2025)
- 72% of teams using synthetic responses and agentic AI report increased organizational dependence on research — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)
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