Research Database

• Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value — Qualtrics (2026)
• LiveOps: Closing the CX Resolution Gap: Why AI-Powered Speed Needs Human-Centric Outcomes — LiveOps (2026)
• The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z — Seel (2026)
• Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience — Expedia Group (2026)
• The High Cost of “Cheap Innovation”: Technological Solutionism, Algorithmic Enshittification, and Unrealistic Representation in Marketing — The Agile Brand Guide (2026)
• Standley: The Pervasive Cost of Everyday Tech Friction: Impact on Employee Productivity and CX — Standley Systems (2026)
• Salesforce: Agentic AI Reaches Tipping Point: Elevating Customer Satisfaction and Reshaping Service Operations — Salesforce (2026)
• Cyara: AI Judgment and Trust: Crafting a Hybrid CX Strategy for the Enterprise — Cyara (2026)
• Radial: Strategic Adoption of Agentic AI in Commerce: Priorities for CX Leaders — Radial (2026)
• Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact — Ada (2026)
• Medallia: Beyond Scores: Proving CX Value and Building Trust in 2026 — Medallia (2026)
• Adapting to the AI-Driven Local Search Landscape: Strategic Imperatives for Enterprise CX Leaders — Rio SEO (2026)