Zappi: CPG at an Inflection Point: Navigating the 2026 Mega-Trends with Data and AI
Zappi — 2026 — Consumer Behavior
The Consumer Packaged Goods (CPG) industry is experiencing a significant transformation, moving away from price-driven growth towards a focus on perceived value and agile adaptation. With consumers becoming more discerning and value-conscious, CPG leaders must prioritize data-driven decision-making and innovation that emphasizes health and affordability. The rise of private labels and the erosion of brand loyalty further complicate the landscape, necessitating a strategic pivot in how brands communicate value and engage with consumers.
Key Statistics
- 51% of CPG executives acknowledge they cannot rely on price increases for revenue growth in 2025
- 64% of consumers negatively compare current prices to 2019 levels
- 60% of global consumers now consider private-label quality equal to or better than national brands
- 93% of consumers are actively changing how they shop for groceries
- 62% of consumers cite cost as the primary barrier to healthier eating
Key Takeaways
- Prioritize value communication by articulating the tangible benefits and worth of products across all price tiers.
- Develop agile market entry strategies for new product launches, leveraging rapid testing and market feedback.
- Innovate for perceived value by focusing on products that offer superior experiences beyond price alone.
- Integrate convenience into product offerings, ensuring seamless digital and delivery channels for younger demographics.
- Re-evaluate marketing budgets to account for the growing influence and cost of retail media.
Cite as: Zappi. (2026). Zappi: CPG at an Inflection Point: Navigating the 2026 Mega-Trends with Data and AI. Retrieved from https://research.agilebrandguide.com/research/zappi-cpg-at-an-inflection-point-navigating-the-2026-mega-trends-with-data-and-ai