VWO: Understanding AI Marketing Search and Adoption Trends
VWO — 2025 — AI & Technology
The VWO.com study reveals significant state-level variations in online interest for AI marketing tools across the U.S., indicating a growing recognition of AI's strategic value in marketing. Smaller states like Wyoming, Vermont, and North Dakota exhibit the highest per-capita search interest, suggesting that AI adoption is not limited to major tech hubs. This trend emphasizes the need for enterprises to establish robust governance and data readiness to effectively integrate AI into their marketing operations.
Key Statistics
- Wyoming has 16.9 searches per 100,000 residents, 223.71% higher than the national average of 5.23.
- Ohio reported the lowest interest at 2.09 searches per 100,000 residents.
- Smaller states demonstrate a disproportionately high interest in AI marketing tools compared to larger states.
Key Takeaways
- Establish a cross-functional AI Governance Council to define ethical AI use and data policies.
- Implement clear consent management protocols to respect customer preferences and comply with regulations.
- Redefine roles and responsibilities within marketing teams to include AI-specific positions and upskill existing staff.
Cite as: VWO. (2025). VWO: Understanding AI Marketing Search and Adoption Trends. Retrieved from https://research.agilebrandguide.com/research/understanding-ai-marketing-adoption-trends-strategic-imperatives-for-enterprise-leaders