TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
TiVo — 2026 — Market Research
TiVo's Q4 2025 Video Trends Report reveals significant shifts in consumer behavior within the North American video entertainment landscape. Households now access over 10 video services on average, with monthly entertainment spending reaching $161 and daily video consumption exceeding 5 hours. This indicates a growing focus on value and content relevance, prompting consumers to curate their viewing experiences rather than merely accumulating services.
Key Statistics
- 27.3% of previous cord-cutters have resubscribed to Pay TV
- 58.6% of sports viewers primarily use Pay TV for live events
- 70% of consumers have adopted Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) services
- 40% of respondents consult two or three different apps before selecting content to watch
- 46.2% of car owners watch video in their vehicles
Key Takeaways
- Develop flexible subscription and ad-supported tiers to enhance perceived value and reduce churn.
- Invest in local programming and personalized content recommendations to cater to consumer preferences.
- Implement balanced ad strategies to improve user experience while maintaining monetization.
Cite as: TiVo. (2026). TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends. Retrieved from https://research.agilebrandguide.com/research/tivo-fine-tuned-value-viewing-strategic-imperatives-for-q4-2025-video-trends