Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
Stord — 2025 — Holiday Shopping
The 2025 Pre-Black Friday and Cyber Monday data indicates a significant year-over-year growth in key retail metrics, with a 28% increase in Gross Merchandise Value (GMV) and a remarkable 370% rise in orders shipped on Monday alone. The findings highlight the explosive growth in specific categories such as Health & Beauty and Apparel & Accessories, emphasizing the need for retailers to adapt their strategies to capitalize on concentrated shopping patterns and evolving consumer behaviors during peak shopping periods.
Key Statistics
- 28% year-over-year growth in total GMV
- 370% year-over-year increase in orders shipped on Monday
- 7,143% year-over-year increase in Health & Beauty orders shipped for Monday
- 290% year-over-year growth in B2B GMV by Wednesday
- 957% year-over-year lift in DTC AOV for Nutrition & Supplements by Wednesday
Key Takeaways
- Retailers should refine their peak season strategies based on observed shopping patterns and demand spikes.
- Investing in data integration and fulfillment optimization is essential for managing rapid growth during peak shopping seasons.
- Marketers must prioritize immediate post-event analysis to adjust strategies for future sales events.
- Understanding hourly shopping trends can enhance operational efficiency and marketing effectiveness.
- Enterprises should focus on scalable technologies and personalized marketing to better engage consumers.
Cite as: Stord. (2025). Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data. Retrieved from https://research.agilebrandguide.com/research/stord-initial-cyber-week-findings-from-the-2025-pre-black-friday-data