Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence
Qualtrics — 2025 — Market Research
The Qualtrics report highlights a significant disparity between research teams utilizing advanced AI technologies and those relying on traditional methods. Teams employing purpose-built AI for market research are four times less likely to lose organizational influence, with 72% reporting increased reliance on their research. In contrast, traditional teams face declining demand, emphasizing the need for organizations to adopt AI-driven insights to maintain competitive advantage.
Key Statistics
- 72% of teams using synthetic responses and agentic AI report increased organizational dependence on research
- Research teams using AI are 4 times less likely to lose organizational influence
- 37% of traditional teams saw flat or declining demand for their research compared to 20% of AI-using teams
- 15% of researchers are actively using AI agents, with 78% believing they will handle over half of projects in three years
- Researchers using synthetic data are 11% more likely to engage in early-stage innovation
Key Takeaways
- Organizations should prioritize the adoption of purpose-built AI tools to enhance research capabilities and maintain influence.
- Investing in AI training and alignment between leadership and frontline teams is crucial to maximize the benefits of AI technologies.
- Research teams must leverage synthetic data to improve efficiency and deliver strategic insights faster than competitors.
- Companies should explore the integration of AI agents to streamline research processes and reduce reliance on traditional methodologies.
- Establishing clear definitions of success and providing hands-on training can bridge the gap between leadership and individual contributors in AI adoption.
Cite as: Qualtrics. (2025). Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence. Retrieved from https://research.agilebrandguide.com/research/research-teams-not-using-ai-are-four-times-more-likely-to-lose-organizational-influence