Salesforce Cyber Week insights: Pre-Black Friday
Salesforce — 2025 — Holiday Shopping
The pre-Black Friday findings from Salesforce highlight a significant growth in digital sales, with Thanksgiving Day sales reaching $35.6 billion globally, marking a 6% year-over-year increase. Mobile devices accounted for 78% of global traffic, and social media referrals drove 15% of global Thanksgiving traffic, indicating a shift in consumer engagement and payment preferences. The data emphasizes the importance of artificial intelligence in enhancing customer experience and driving sales growth.
Key Statistics
- $35.6 billion in global digital sales on Thanksgiving Day, a 6% YoY increase
- 78% of global traffic came from mobile devices
- 15% of global Thanksgiving traffic originated from social media referrals
- 32% year-over-year increase in average selling prices for home goods
- 334 billion projected global online sales during Cyber Week, a 6% YoY increase
Key Takeaways
- Invest in mobile-first design to capture the growing mobile traffic and orders.
- Leverage social media platforms, particularly TikTok, to enhance traffic and conversion rates.
- Adopt artificial intelligence strategies to improve customer experience and operational efficiency.
- Focus on higher-priced items as consumers show a willingness to spend more on select categories.
- Maintain strategic discounting practices to balance sales growth without compromising profit margins.
Cite as: Salesforce. (2025). Salesforce Cyber Week insights: Pre-Black Friday. Retrieved from https://research.agilebrandguide.com/research/pre-black-friday-holiday-shopping-initial-findings-from-salesforce