Page-Harris Poll: Regaining Credibility in the GenAI Era: A Mandate for Enterprise Leaders
Harris Poll — 2026 — Market Research
The 2026 Page-Harris Poll Confidence in Business Index reveals a significant gap between public expectations of corporate impact and actual confidence in businesses' ability to deliver. While 61% of the global public considers economic stability and growth crucial, only 31% express confidence that companies will fulfill these expectations. This disconnect highlights the need for enterprises to adopt transparent communication strategies and demonstrate measurable contributions to regain public trust in an era increasingly influenced by Generative AI.
Key Statistics
- 61% of the global public considers economic stability and growth very important for leading companies to positively influence
- Only 31% express high confidence that companies will actually make such an impact
- 71% of the public perceive minimal context regarding company actions, resulting in low confidence
- 39% usage rate of Generative AI among the public, with 50% trust in its information
Key Takeaways
- Clearly communicate specific, quantifiable impacts to build public confidence.
- Implement clear anti-corruption policies and regularly report on compliance measures.
- Develop distinct communication strategies tailored to different generational priorities.
- Establish mechanisms for tracking public sentiment to refine communication strategies.
- Prioritize owned content for search and Generative AI to enhance discoverability.
Cite as: Harris Poll. (2026). Page-Harris Poll: Regaining Credibility in the GenAI Era: A Mandate for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/page-harris-poll-regaining-credibility-in-the-genai-era-a-mandate-for-enterprise-leaders