Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping
Five9 — 2025 — Holiday Shopping
The 2025 holiday shopping season is characterized by earlier consumer engagement driven by inflation and the search for value. Nearly 51% of consumers have begun or plan to start their holiday shopping earlier than traditional peak periods, with younger generations leading this trend. Retailers must adapt their strategies to address diverse shopping behaviors and financial confidence levels across demographics, emphasizing tailored messaging and the integration of AI in customer experiences.
Key Statistics
- 31% plan to start shopping well before Black Friday
- 62% expect to start shopping early to secure better deals
- 76% of consumers express financial confidence about the next six months
- 65% are planning or considering using AI tools for their holiday shopping
- 20% of consumers had already commenced holiday shopping as of November 25
Key Takeaways
- Develop distinct marketing messages tailored to different demographic segments based on their financial confidence levels.
- Highlight value propositions and flexible payment options to appeal to budget-conscious shoppers.
- Implement AI tools for personalized deal discovery and customer service enhancements.
- Segment promotional campaigns to address the varying shopping rhythms and motivations of different generations.
- Train customer experience teams to respond empathetically to diverse customer needs regarding budget and value.
Cite as: Five9. (2025). Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping. Retrieved from https://research.agilebrandguide.com/research/navigating-the-2025-holiday-season-inflation-deals-and-the-ai-imperative-for-retailers