Liferay: Why a Single Site Glitch Can Cost Your Enterprise 75% of Customers
Liferay — 2026 — Consumer Behavior
The Liferay 2026 Broken Trust Report highlights the critical impact of perceived digital unreliability on customer trust and retention. A single glitch on an enterprise website can lead to significant customer disengagement, with 75% of users willing to switch to competitors if they feel unsafe. The findings emphasize the necessity for companies to prioritize website integrity and operationalize reliability to maintain customer confidence in an increasingly cautious digital landscape.
Key Statistics
- 61% of respondents claim one negative website incident is enough to alter their trust in a brand
- 75% of respondents stated they would switch to a competitor if a website feels unsafe
- 40% immediately question a website’s safety when it looks or acts strangely
- 39% of respondents cited Web browser security warnings as a significant deterrent
- 58% of Baby Boomers exit immediately when encountering website issues
Key Takeaways
- Enterprises must embed site reliability as a core operational discipline to prevent customer flight.
- Proactive governance and continuous monitoring of digital experiences are essential to build and sustain user trust.
- Clear and transparent communication during site incidents can effectively rebuild customer confidence.
- Tailor responses and fixes based on demographic reactions to digital cues to enhance user experience.
- Implement automated monitoring systems to ensure consistent site performance and security.
Cite as: Liferay. (2026). Liferay: Why a Single Site Glitch Can Cost Your Enterprise 75% of Customers. Retrieved from https://research.agilebrandguide.com/research/liferay-why-a-single-site-glitch-can-cost-your-enterprise-75-of-customers