Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
Expedia Group — 2026 — Market Research
The Expedia Group Advertising study highlights that travelers represent a high-value consumer segment, engaging in significant non-travel spending before, during, and after their trips. With 62% of travelers making non-travel purchases related to their trips, brands across various sectors have a substantial opportunity to target this receptive audience. Notably, Gen Z and Millennials exhibit even higher engagement in non-travel spending, indicating a generational trend that marketers should capitalize on.
Key Statistics
- 62% of travelers made at least one non-travel purchase for their most recent major leisure trip
- 75% of Gen Z travelers engage in non-travel spending related to their trips
- Travelers spend an average of $500 USD per trip on non-travel items
- 72% of travelers make at least one post-trip purchase, rising to 87% for Gen Z
- 48% of travelers fund their trips using debit cards
Key Takeaways
- Leverage first-party travel intent signals to personalize non-travel offers effectively.
- Develop co-marketing strategies with travel platforms to enhance brand visibility among travelers.
- Implement targeted advertising that aligns with travelers' purchasing behaviors at different stages of their journey.
- Utilize data-driven insights to create contextual messaging that resonates with Gen Z and Millennials.
- Establish flexible payment solutions to cater to travelers' financial preferences, particularly for non-travel purchases.
Cite as: Expedia Group. (2026). Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending. Retrieved from https://research.agilebrandguide.com/research/expedia-group-unlocking-non-travel-revenue-capitalizing-on-travelers-high-intent-spending