Cyber Weekend 2025 Recap: AI and Mobile Drive Cyber Weekend Growth
Salesforce — 2025 — E-commerce
The Cyber Weekend 2025 report highlights a significant shift in retail dynamics, with online sales increasing by 7% globally and 5% in the U.S. Mobile devices have become the primary channel for digital commerce, accounting for 72% of global orders. Additionally, the role of artificial intelligence has expanded, with AI-driven traffic achieving conversion rates 8 times higher than social media, indicating a strong consumer intent among AI users.
Key Statistics
- Global online sales increased by 7% year-over-year (YoY)
- 72% of global orders originated from a mobile device
- AI-referred traffic achieved 8x the conversion rate of social media traffic
- 27% of all global digital orders were made using a mobile device, up from 25% in 2022
- Retailers with branded shopping agents experienced 3x greater sales growth
Key Takeaways
- Invest in mobile-first experiences to capture the growing mobile consumer base.
- Leverage AI agents to enhance customer acquisition and improve conversion rates.
- Focus on integrating AI into customer service to streamline operations and boost efficiency.
- Monitor social media's traffic contribution while assessing its conversion effectiveness compared to AI channels.
- Prioritize strategic investments in AI governance to stay competitive in the evolving digital landscape.
Cite as: Salesforce. (2025). Cyber Weekend 2025 Recap: AI and Mobile Drive Cyber Weekend Growth. Retrieved from https://research.agilebrandguide.com/research/cyber-weekend-2025-recap-ai-and-mobile-drive-cyber-weekend-growth