Conga: Beyond Fragmentation: Building an Integrated Commerce Chain for AI-Driven Growth
Conga — 2026 — AI & Technology
Conga's report highlights the challenges posed by fragmented commercial operations, which hinder the effective deployment of AI across pricing, quoting, contracting, and billing processes. The findings reveal that over half of organizations struggle with system integration, leading to inefficiencies and risks that impede growth. To harness AI's potential, companies must prioritize creating an integrated commerce chain that aligns data and workflows across departments.
Key Statistics
- 55% of organizations indicate their pricing, quoting, CLM, and billing systems are only partially integrated
- 79% of non-CEO respondents find it challenging or very difficult to meet executive expectations for commercial operations
- 45% of respondents lost a deal due to slow quote approval in the past six months
Key Takeaways
- Organizations should implement pricing simulation capabilities to model outcomes of price changes before deployment.
- Establish clear approval workflows and automated routing for quotes to reduce bottlenecks and improve sales velocity.
- Invest in a centralized Contract Lifecycle Management (CLM) system to ensure a single source of truth for all contractual agreements.
Cite as: Conga. (2026). Conga: Beyond Fragmentation: Building an Integrated Commerce Chain for AI-Driven Growth. Retrieved from https://research.agilebrandguide.com/research/conga-beyond-fragmentation-building-an-integrated-commerce-chain-for-ai-driven-growth