William Webster — General Manager, Guy Gunter Home
Published:
The thing that we have learned in our experience at PDI is that this all overlaps. In our industry, the trade professionals, to the builder, to the designer, to the homeowner, they all overlap. They all work to one end goal. And so bringing that ability to look at the same products and agree to the right product selections and be able to offer that to all of our clients that are involved in the project was a priority.
What does William Webster say on The Agile Brand with Greg Kihlström?
William Webster, General Manager, Guy Gunter Home, says: This episode examines how Guy Gunter Home (PDI) and Office of Experience rebuilt a hybrid e-commerce platform to serve both B2C shoppers and B2B trade professionals without compromising brand experience. Guests explain reframing audiences into a connected project ecosystem, designing product pages for dual needs, balancing Shopify Plus's native capabilities with custom PIM/ERP integrations, and the operational challenge of delivering real-time inventory and pricing to link online and offline operations.
From: The Agile Brand with Greg Kihlström
Cite as: William Webster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/william-webster-the-thing-that-we-have-learned-in-our-experience-at-pdi-is-t