William Webster — General Manager, Guy Gunter Home
Published:
The hardest part of that journey was the timing. We had to make that real time. As you can imagine, we are serving customers at the counter right now. We are constantly moving inventory across over 25 locations, and so getting, working with OX and an integration that allowed that to be real time was complex. And not just inventory, but pricing was super complex… Bringing that to life was probably the most challenging and biggest part of the entire work that we did.
What does William Webster say on The Agile Brand with Greg Kihlström?
William Webster, General Manager, Guy Gunter Home, says: This episode examines how Guy Gunter Home (PDI) and Office of Experience rebuilt a hybrid e-commerce platform to serve both B2C shoppers and B2B trade professionals without compromising brand experience. Guests explain reframing audiences into a connected project ecosystem, designing product pages for dual needs, balancing Shopify Plus's native capabilities with custom PIM/ERP integrations, and the operational challenge of delivering real-time inventory and pricing to link online and offline operations.
From: The Agile Brand with Greg Kihlström
Cite as: William Webster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/william-webster-the-hardest-part-of-that-journey-was-the-timing-we-had-to-m