Uldis Baumerts — Chief Operating Officer, Bryj Technologies
Published:
This is where AI becomes an enabler rather than a disruptor. By handling the heavy lifting, such as data analysis, campaign optimization, and even initial creative drafts, AI frees up the time for marketers to focus on what they do best—storytelling, creative strategy, and brand building.
What does Uldis Baumerts say on The Agile Brand with Greg Kihlström?
Uldis Baumerts, Chief Operating Officer, Bryj Technologies, says: This interview with Uldis Baumerts, Chief Operating Officer at Bryj Technologies, explores how AI has moved from a luxury to an essential tool in retail advertising. Baumerts discusses AI-driven personalization, predictive analytics, and the ways AI augments creativity, while also addressing implementation challenges like data quality, skills gaps, and ethical concerns such as privacy and bias, and recommends starting small and investing in training and human oversight.
From: The Agile Brand with Greg Kihlström