Uldis Baumerts — Chief Operating Officer, Bryj Technologies
Published:
There are so many exciting developments on the horizon, and one area I’m particularly excited about is hyper-personalized advertising; with advancements in data modeling, AI will be able to deliver ads that feel almost tailor-made for each individual. Another one is the rise of AI-generated virtual influencers.
What does Uldis Baumerts say on The Agile Brand with Greg Kihlström?
Uldis Baumerts, Chief Operating Officer, Bryj Technologies, says: This interview with Uldis Baumerts, Chief Operating Officer at Bryj Technologies, explores how AI has moved from a luxury to an essential tool in retail advertising. Baumerts discusses AI-driven personalization, predictive analytics, and the ways AI augments creativity, while also addressing implementation challenges like data quality, skills gaps, and ethical concerns such as privacy and bias, and recommends starting small and investing in training and human oversight.
From: The Agile Brand with Greg Kihlström
Cite as: Uldis Baumerts. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/uldis-baumerts-there-are-so-many-exciting-developments-on-the-horizon-and