Uldis Baumerts — Chief Operating Officer, Bryj Technologies
Published:
By analyzing historical data and identifying patterns, [AI] can forecast customer behavior, market trends, and even campaign performance with the use of models like the Bayesian framework. This not only enhances the shopping experience, but also boosts sales by anticipating what customers are likely to buy next.
What does Uldis Baumerts say on The Agile Brand with Greg Kihlström?
Uldis Baumerts, Chief Operating Officer, Bryj Technologies, says: This interview with Uldis Baumerts, Chief Operating Officer at Bryj Technologies, explores how AI has moved from a luxury to an essential tool in retail advertising. Baumerts discusses AI-driven personalization, predictive analytics, and the ways AI augments creativity, while also addressing implementation challenges like data quality, skills gaps, and ethical concerns such as privacy and bias, and recommends starting small and investing in training and human oversight.
From: The Agile Brand with Greg Kihlström
Cite as: Uldis Baumerts. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/uldis-baumerts-by-analyzing-historical-data-and-identifying-patterns-ai