Travis Cushing — Chief Product Officer, RainFocus
Published:
Agentic really changes your ability to get down to the individual and take them to a much deeper level of personalization than we’ve ever been able to do.
What does Travis Cushing say on B2B Agility with Greg Kihlström?
Travis Cushing, Chief Product Officer, RainFocus, says: In this interview Greg Kihlström talks with Travis Cushing, Chief Product Officer at RainFocus, about the rise of agentic AI and its implications for event marketing. Cushing explains how AI that can take action enables deeper personalization, automates attendee support, and surfaces richer data-driven insights, while urging marketers to rethink processes, stay anchored to clear event objectives, and connect systems across the broader customer journey.
From: B2B Agility with Greg Kihlström
Cite as: Travis Cushing. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/travis-cushing-agentic-really-changes-your-ability-to-get-down-to-the-indiv