Tom Madine — CEO, ShipStation Global
Published:
Don’t bury a volatile tariff inside your product price. Use a floating line item, or price with a landed-cost calculation, so you can adjust for a new rate without repricing your whole catalog every time something changes.
What does Tom Madine say on The Agile Brand podcast?
Tom Madine, CEO, ShipStation Global, says: Tom Madine, CEO of ShipStation Global, discusses how recent regulatory shifts (like the end of the $800 de minimis exemption) expose tooling and pricing fragility for small and mid-sized sellers. He explains why companies should decouple duties from list prices, model landed costs at the SKU level before purchase orders, and build operational flexibility (including prepaid duties and cautious inventory-splitting) so pricing and customer experience can absorb continual change.
From: The Agile Brand podcast
Cite as: Tom Madine. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/tom-madine-dont-bury-a-volatile-tariff-inside-your-product-price-use