Todd Parsons — Chief Product Officer, Criteo
Published:
I think where people are going is a lot closer to the humanity behind advertising… playing on that conversation is gonna be career-making for a while for a bunch of marketers, including me… how marketers are going to get into that conversation more deeply and have both paid and organic interactions come together for better outcomes. That is a really interesting emerging part of the space that no one’s really talking about just yet.
What does Todd Parsons say on The Agile Brand with Greg Kihlström?
Todd Parsons, Chief Product Officer, Criteo, says: Todd Parsons of Criteo discusses how traditional channel silos and org charts misalign with the modern, fluid customer journey, creating fragmentation of truth that undermines growth. He argues that AI is shifting marketing from demand capture to demand creation through conversational interfaces, and that marketers must evolve from channel technicians to strategists who design human-centric, cross-functional experiences and unify around outcome-based measurement.
From: The Agile Brand with Greg Kihlström
Cite as: Todd Parsons. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/todd-parsons-i-think-where-people-are-going-is-a-lot-closer-to-the-humani