Tine Van Calster — Product Owner, Segment of One, Telenet
Published:
We built these Rolls-Royce capabilities before marketing even had a driver's license.
What does Tine Van Calster say on The Agile Brand with Greg Kihlström?
Tine Van Calster, Product Owner, Segment of One, Telenet, says: Tine Van Calster, Product Owner for Segment of One at Telenet, describes the Check & Smile program: an app-based, proactive service that sometimes recommends downgrades to increase long-term loyalty. She explains the five-year investment in real-time decisioning (Pega CDH), how success is measured via trust and engagement metrics rather than short-term ARPU, and the cultural change effort (Project Braveheart) needed to deploy AI-driven personalization.
From: The Agile Brand with Greg Kihlström
Cite as: Tine Van Calster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tine-van-calster-we-built-these-rolls-royce-capabilities-before-marketing-eve