Tine Van Calster — Product Owner, Segment of One, Telenet
Published:
More than 60 percent [of non-customers] said 'I would consider Telenet as my provider'.
What does Tine Van Calster say on The Agile Brand with Greg Kihlström?
Tine Van Calster, Product Owner, Segment of One, Telenet, says: Tine Van Calster, Product Owner for Segment of One at Telenet, describes the Check & Smile program: an app-based, proactive service that sometimes recommends downgrades to increase long-term loyalty. She explains the five-year investment in real-time decisioning (Pega CDH), how success is measured via trust and engagement metrics rather than short-term ARPU, and the cultural change effort (Project Braveheart) needed to deploy AI-driven personalization.
From: The Agile Brand with Greg Kihlström
Cite as: Tine Van Calster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tine-van-calster-more-than-60-percent-of-non-customers-said-i-would-consid