Tine Van Calster — Product Owner, Segment of One, Telenet
Published:
If you just say it complements, then the real team sees it's not a competition.
What does Tine Van Calster say on The Agile Brand with Greg Kihlström?
Tine Van Calster, Product Owner, Segment of One, Telenet, says: Tine Van Calster, Product Owner for Segment of One at Telenet, describes the Check & Smile program: an app-based, proactive service that sometimes recommends downgrades to increase long-term loyalty. She explains the five-year investment in real-time decisioning (Pega CDH), how success is measured via trust and engagement metrics rather than short-term ARPU, and the cultural change effort (Project Braveheart) needed to deploy AI-driven personalization.
From: The Agile Brand with Greg Kihlström
Cite as: Tine Van Calster. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tine-van-calster-if-you-just-say-it-complements-then-the-real-team-sees-its