Tim Hayden — CEO, BrainTrust Partners
Published:
Tie every AI line item to two things before it gets approved: the customer lifetime value cohort it’s supposed to move, and the media line it’s supposed to shrink
What does Tim Hayden say on The Agile Brand podcast?
Tim Hayden, CEO, BrainTrust Partners, says: In this Expert Mode interview Tim Hayden, CEO of BrainTrust Partners, argues that AI ROI in marketing should be judged by retention and customer lifetime value rather than activity metrics like hours saved. He recommends diligence and assessments before pilots, practical data-readiness tests (privacy deletion and CRM/social checks), and investing in data unification and marketing automation to shift spend from paid acquisition toward existing customers.
From: The Agile Brand podcast
Cite as: Tim Hayden. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/tim-hayden-tie-every-ai-line-item-to-two-things-before-it-gets-approved