Tim Hayden — CEO, BrainTrust Partners
Published:
Submit a deletion request as a test customer, then trace how many systems it actually reaches and how long that takes; pick a customer who complained on social media last month and check whether your CRM and email platform knew about it
What does Tim Hayden say on The Agile Brand podcast?
Tim Hayden, CEO, BrainTrust Partners, says: In this Expert Mode interview Tim Hayden, CEO of BrainTrust Partners, argues that AI ROI in marketing should be judged by retention and customer lifetime value rather than activity metrics like hours saved. He recommends diligence and assessments before pilots, practical data-readiness tests (privacy deletion and CRM/social checks), and investing in data unification and marketing automation to shift spend from paid acquisition toward existing customers.
From: The Agile Brand podcast
Cite as: Tim Hayden. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/tim-hayden-submit-a-deletion-request-as-a-test-customer-then-trace-how