Tim Hayden — CEO, BrainTrust Partners
Published:
Invest in data unification and resolution with a cloud data warehouse managed with Snowflake, and license a marketing automation system to better orchestrate email and SMS/RCS communications with current/known customers
What does Tim Hayden say on The Agile Brand podcast?
Tim Hayden, CEO, BrainTrust Partners, says: In this Expert Mode interview Tim Hayden, CEO of BrainTrust Partners, argues that AI ROI in marketing should be judged by retention and customer lifetime value rather than activity metrics like hours saved. He recommends diligence and assessments before pilots, practical data-readiness tests (privacy deletion and CRM/social checks), and investing in data unification and marketing automation to shift spend from paid acquisition toward existing customers.
From: The Agile Brand podcast
Cite as: Tim Hayden. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/tim-hayden-invest-in-data-unification-and-resolution-with-a-cloud-data