Tejas Manohar — Co-CEO and Co-founder, Hightouch
Published:
We’re basically using AI and automated experimentation to answer that question of what is the best content to send to each and every customer on a one-to-one basis.
What does Tejas Manohar say on The Agile Brand with Greg Kihlström?
Tejas Manohar, Co-CEO and Co-founder, Hightouch, says: In this episode Greg Kihlström interviews Tejas Manohar, Co-CEO and co-founder of Hightouch, about composable customer data platforms and AI-powered decisioning. Manohar explains how composable CDPs let marketers tap directly into existing data sources for faster time-to-value, richer data models, and more personalized one-to-one campaigns using AI-driven experimentation. The conversation covers the evolving role of marketers as AI handles tactical work, freeing teams to focus on strategy and customer understanding.
From: The Agile Brand with Greg Kihlström
Cite as: Tejas Manohar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tejas-manohar-were-basically-using-ai-and-automated-experimentation-to-an