Tejas Manohar — Co-CEO and Co-founder, Hightouch
Published:
I think it’s a really exciting time to be a marketer. It changes the workflow to be less about the technical tactics oftentimes and more about what brought us to the industry in the first place, which is marketing strategy and really understanding our customers.
What does Tejas Manohar say on The Agile Brand with Greg Kihlström?
Tejas Manohar, Co-CEO and Co-founder, Hightouch, says: In this episode Greg Kihlström interviews Tejas Manohar, Co-CEO and co-founder of Hightouch, about composable customer data platforms and AI-powered decisioning. Manohar explains how composable CDPs let marketers tap directly into existing data sources for faster time-to-value, richer data models, and more personalized one-to-one campaigns using AI-driven experimentation. The conversation covers the evolving role of marketers as AI handles tactical work, freeing teams to focus on strategy and customer understanding.
From: The Agile Brand with Greg Kihlström
Cite as: Tejas Manohar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/tejas-manohar-i-think-its-a-really-exciting-time-to-be-a-marketer-it-cha