Taryn Crouthers — CEO, Big Spaceship
Published:
On the insights side of things, you know, our strat teams are able to comb through and analyze so much more data and find more human truth, have access to, you know, better data than they were before because a lot of these tools. So I think we’re getting to more interesting and differentiated territories faster creatively than we were… That’s really my kind of mandate to the team, is not necessarily how do we spend less time, but how do we spend our time in ways that are more impactful to the end result, to the audience, to our clients, and the output.
What does Taryn Crouthers say on The Agile Brand with Greg Kihlström?
Taryn Crouthers, CEO, Big Spaceship, says: Taryn Crouthers, CEO of Big Spaceship, discusses how brands should integrate generative AI by first defining clear intent, then using AI to augment rather than replace human expertise. The conversation covers practical applications—insight generation, faster high-fidelity storyboarding, and the need to rethink value and pricing—as well as new governance challenges like infinite edits and preserving strategic judgement in creative production.
From: The Agile Brand with Greg Kihlström
Cite as: Taryn Crouthers. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/taryn-crouthers-on-the-insights-side-of-things-you-know-our-strat-teams-ar