Taryn Crouthers — CEO, Big Spaceship
Published:
It always historically was time and materials based. Well, now what is the value of your time, right? And there’s this amazing quote that I learned a few months ago… where someone asked a creative director, ‘How long did it take you to make that?’ And they said, ‘Well, 30 seconds and 30 years.’ 30 seconds because I prompted, but 30 years because of all of the nuance that I learned about photography and… everything else that went into being able to be a good prompt writer.
What does Taryn Crouthers say on The Agile Brand with Greg Kihlström?
Taryn Crouthers, CEO, Big Spaceship, says: Taryn Crouthers, CEO of Big Spaceship, discusses how brands should integrate generative AI by first defining clear intent, then using AI to augment rather than replace human expertise. The conversation covers practical applications—insight generation, faster high-fidelity storyboarding, and the need to rethink value and pricing—as well as new governance challenges like infinite edits and preserving strategic judgement in creative production.
From: The Agile Brand with Greg Kihlström
Cite as: Taryn Crouthers. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/taryn-crouthers-it-always-historically-was-time-and-materials-based-well-n