Taryn Crouthers — CEO, Big Spaceship
Published:
However, because you can now make infinite changes, I’m finding that things are not necessarily moving faster… because partners have the ability to tweak an outfit or a visual to remove rain. So the limit to what you could change in post-production previously was pretty finite. Now there’s an unlimited amount of changes that you can make… it has become, I think, a really great learning, both on both sides, client side as well as agency side, on how to navigate through this new normal.
What does Taryn Crouthers say on The Agile Brand with Greg Kihlström?
Taryn Crouthers, CEO, Big Spaceship, says: Taryn Crouthers, CEO of Big Spaceship, discusses how brands should integrate generative AI by first defining clear intent, then using AI to augment rather than replace human expertise. The conversation covers practical applications—insight generation, faster high-fidelity storyboarding, and the need to rethink value and pricing—as well as new governance challenges like infinite edits and preserving strategic judgement in creative production.
From: The Agile Brand with Greg Kihlström
Cite as: Taryn Crouthers. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/taryn-crouthers-however-because-you-can-now-make-infinite-changes-im-find