Steve Maloney — CEO, Belkin
Published:
We really resisted the temptation to bring something to the market that A, wasn’t going to meet the quality standards that we stand for as a brand or wasn’t going to have the percentage of PCR, post-consumer recycled materials that we wanted to.
What does Steve Maloney say on The Agile Brand with Greg Kihlström?
Steve Maloney, CEO, Belkin, says: Steve Maloney, CEO of Belkin, discusses how a grassroots employee movement sparked the company’s sustainability transformation, and how leadership supported that momentum to integrate sustainable practices across product design and supply chain. He emphasizes resisting superficial solutions, prioritizing quality and post-consumer recycled content, aligning cross-functional teams behind ambitious goals, and empowering employees to contribute ideas to drive engagement and long-term, authentic environmental impact.
From: The Agile Brand with Greg Kihlström
Cite as: Steve Maloney. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/steve-maloney-we-really-resisted-the-temptation-to-bring-something-to-the