Stephen Stouffer — Director of Automation Solutions, Tray.ai
Published:
The problem really comes with the second, the third, the fourth use case — a neighboring department sees that you’re doing something and then they want to do it, but their tech stack is just a little bit different. And before you know it, the one solution that it did really well suddenly can’t do everything that everyone else wants to do. So it’s almost like the point solutions kind of get promoted into incompetency.
What does Stephen Stouffer say on The Agile Brand with Greg Kihlström?
Stephen Stouffer, Director of Automation Solutions, Tray.ai, says: This interview with Stephen Stouffer, Director of Automation Solutions at Tray.ai, explains why many enterprise AI initiatives fail despite investment—chiefly due to brittle integrations and disconnected data. Stouffer argues for an integration-first, composable architecture and a central orchestration layer so teams can swap components without breaking workflows. He also recommends starting AI efforts by solving high-friction operational problems to prove ROI and drive broader adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Stephen Stouffer. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephen-stouffer-the-problem-really-comes-with-the-second-the-third-the-fou